Marketing Program

Responsible	MOMKEN
Last Update	29/10/2025
Completion Time	15 hours 52 minutes
Members	313

Marketing Basics
- Introduction
  
  Preview
- What Is Marketing
- Segmentation
- Targeting
- Positioning
- differentiation
- points Of Parity (pops)
- product
- price Part1
- Price Part2
- place
- promotion
- Competitive Strategies
- end
- Quiz
  
  10 xp
STP (Segmentation, Targeting, Positioning)
- Intro
  
  Preview
- Segmentation
- How to Determine Your Market Segment
- Targeting
- Positioning
- Value Proposition
- Difference between MISSION &POSITIONING&VALYE PREPOSITION
- Quiz
  
  10 xp
How to build a marketing plan?
- 1-Intro
  
  Preview
- 2-model SOSTAC
- 3-situational Analysis
- 4-Customer Analysis
- 5-comoetitor Analysis
- 6-company Analysis
- 7-market Trends
- 8-Objectives
- 9-Strategy
- 10-tactics
- 11-actions
- 12-control
- Quiz
  
  10 xp
Marketing Research
- Introduction
  
  Preview
- 1- Marketing Research
- 2 - Marketing Research process - Step 1
- 3 - Marketing Research process - Step 2
- 4 - Research Approach
- 5 - Research Instruments
- 6 - Sampling Plan
- 7 - Collecting Data
- 8 - Information Analysis
- 9 - How To Present The Findings
- Quiz
  
  10 xp
Consumer Behaviour
- Introduction
  
  Preview
- 1 - Defining Consumer Behavior
- 2- Consumer Decision & Problem Recognition
- 3- Consumer decision & information search
- 4 - Outlet Selection
- 5- Customer Satisfaction After Purchase
- 6- Consumer Behavior & Ai
- Quiz
  
  10 xp
Selling Skills
- Introduction
  
  Preview
- Quot -Zig Ziglar
- Professional Salesperson
- Barriers to Listening
- What is Emotional Intelligence
- Essential Knowledge
- Customer (B2B & B2C)
- Different between B2B & B2C
- Social Styles Model
- Adoption ladder
- Why does the customer buy?
- Sales call steps
- Tailor Solutions
- Sales Objections
- Closing Techniques
- Quiz
  
  10 xp
Microsoft PowerPoint Essentials
- Introduction
- Power Point Main Interface
- Presentation Saving
- Copying & Pasting Content
- Section Presentation with different Slides
- Text Formatting
- Enrich Presentation with Picture, Table, SmartArt, HyperLink
- Attractive Designing of the presentation
- Appearing Slides and text in an attractive Way
- Quick schema for presentation
Microsoft Word Essentials
- Introduction
- 1- Open and Save Word Document
- 2-Home-write In Document
- 3-Home-paragraph Groups
- 4-Insert
- 5-Design
- 6-Table Of Contents
- 7-Review
- 8-Shortcuts
- Quiz
  
  10 xp
Microsoft Excel Essentials
- Introduction
- Fromulas
- Data Categories
- Format cell
- 5- Text Modification Part 1
- Text Modification Part 2
- Mathematics
- Paste Options
- Sum And Count In Excel Advanced Function
- Total Row in Excel
- Data Filter
- Microsoft Excel Essentials Certification
Emotional Intelligence
- introduction
- understanding emotional intelligence
- Four components for Emotional intelligence
- Empathy and Accountability
- Manage my emotions and others
- Active listening and conclusion
- Ouiz
  
  10 xp
Personal Branding
- introduction
- 1- 5 Effective Brand Building Strategies
- 2-Importance Of Personal Brand
- 3-7 Steps for Building Personal Brand
- 4- 7 Steps for Building a Powerful Brand
- Summary
- Quiz
  
  10 xp
Time management
- Introduction
- Definition of Time Management
- Part 1
- Part 2
- Part 3
- Part 4
- Summary
- Quiz
  
  10 xp
Building Resilience
- Introduction
- 1-What’s Resilience
- 2-How Resilient are you
- 3-How Resilience - Practice response of rejection
- 4-Learn somethins NEW
- 5-Manage your energy
- 6-Practice Positive Thinking
- Quiz
  
  10 xp
Presentation Skills
- Introduction
- Planning
- Presentation Skills
- Designing
- Practicing
- Delivering
- Voice Tone
- Presentation Components
- Presentation Components - Body
- Presentation Components- Closing
- Types of Audience
- Quiz
  
  10 xp
Apply for the job
- CV
Certification
- Marketing Program Certification