Redefining Success

 

My name is Sara Atef, and I hold a Master’s degree in Fashion Design. I began my professional journey

alongside my father in the housewares industry at Blumarino, where I gained a strong foundation in

dedication and craftsmanship .

After dedicating several years to my family, I faced a profound personal loss with the passing of my

husband. Choosing resilience over adversity, I drew upon my experience and determination to rebuild

my path and founded Bella Casa S&H—a brand inspired by strength, passion, and new beginnings.

Throughout my journey, Dr. Abeer, CEO of the MOMKEN platform, was always by my side—encouraging

me to return to work and build a brand that truly reflects who I am. With her continuous support and

guidance, and through the MOMKEN platform, I was able to grow Bella Casa S&H, develop its identity,

participate in bazaars, and invest more in myself through learning and personal development.