إعادة تعريف النجاح
My name is Sara Atef, and I hold a Master’s degree in Fashion Design. I began my professional journey
alongside my father in the housewares industry at Blumarino, where I gained a strong foundation in
dedication and craftsmanship .
After dedicating several years to my family, I faced a profound personal loss with the passing of my
husband. Choosing resilience over adversity, I drew upon my experience and determination to rebuild
my path and founded Bella Casa S&H—a brand inspired by strength, passion, and new beginnings.
Throughout my journey, Dr. Abeer, CEO of the MOMKEN platform, was always by my side—encouraging
me to return to work and build a brand that truly reflects who I am. With her continuous support and
guidance, and through the MOMKEN platform, I was able to grow Bella Casa S&H, develop its identity,
participate in bazaars, and invest more in myself through learning and personal development.