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STP (Segmentation, Targeting and Positioning)

STP (Segmentation, Targeting and Positioning)

Explore the fundamental principles of strategic marketing through the lens of Segmentation, Targeting, and Positioning (STP). 

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Responsible MOMKEN
Last Update 13/09/2025
Completion Time 40 minutes
Members 35
    • Intro
      Preview
    • Segmentation
    • How to Determine Your Market Segment
    • Targeting
    • Positioning
    • Value Proposition
    • Difference between MISSION &POSITIONING&VALYE PREPOSITION
    • Quiz
      10 xp