About Momken

ليزا عساف، مستشارة أعمال ومدربة تعليم تنفيذي

Lisa Assaf is a Business Development Consultant and an AUC Executive Education Marketing instructor /subject matter expert,
with extensive experience in strategic marketing management, customer experience and integrated marketing communication.

Lisa started her career in marketing twenty years ago with giant multinational corporates and earned her master's degree with a major in Global Marketing.​

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Shereen Allam

Shereen Allam has more than 28 years of experience in the field of entrepreneurship and establishing companies. She started her first company, Baby Boom, in 1990 to produce children’s clothes with only 3 machines, and in less than three years she was able to increase the number of machines to more than 50 machines and 80 workers and their products. She reached more than 200 clothing stores until the end of 2000. After that, she decided to sell the company. She established a company in the field of recycling printer cartridges with her husband, and they were able to raise the awareness of more than 250 companies in Egypt and abroad to the idea of ​​​​recycling and reducing the percentage of toxic waste in the environment. The company is now number 1 in this field.
In 2008, she founded Awtad NGO Organization, which aims to empower and develop women and youth economically. It was able to help hundreds of young men and women and educate them in the field of entrepreneurship, handicrafts and qualification for employment.
She has used all of her field experience to design innovative programs that can make an impact and are sustainable. Awtad has influenced lives over the past nine years across Egypt and created models that have been replicated by others in the field over the past years.
She co-founded Jazzour, a company that supports startups to grow locally, regionally, and internationally, and has helped many startups grow and reach their customers faster..

Radwa El-Attar 
Cofounder at MOMKEN / Cofounder at CLUE digital

Being a co-founder and managing director of CLUE Digital, Radwa El-Attar assisted hundreds of businesses in obtaining the best digital solutions. Starting with full marketing campaigns, software solutions, and web development, Radwa is now playing a new role as a cofounder at Momken to encourage women to learn and work without age bracket. With a master's degree in business administration, a professional diploma in e-business, and more than 15 years of experience working in the software and marketing industries, Radwa will show you how to make the change.

Abeer Elleithy
Cofounder at MOMKEN / Cofounder at CLUE digital

After her bachelor's degree in pharmaceuticals from Ain-Shams University and a masters in biochemistry, Abeer Elleithy followed her passion by studying for a diploma in Marketing from American University in Cairo (AUC). Within a few years, she had cofounded Clue Digital, a digital and marketing Agency that managed numerous large-scale projects and campaigns both nationally and internationally. Abeer holds certifications from SOSTAC planning Associate and Facebook. Building upon all this, she has just started with her partner launching Momken which is a huge platform to support women to start working regardless their ages.

Yasmin El-Shall 
، Certified Trainer and Coach

"Yasmin is a Learning and Development Expert with +10 years of experience in Sales, Coaching and Training.
She is a certified professional trainer and public speaker.
Throughout her career working for multinational companies, she delivered +500 Training hours and running +450 coaching sessions"

Marwa El-Attar, Customer Relationship Manager at CLUE digital

With over 10 years of experience working in companies, in addition to a background in education, Marwa has played multiple roles in various sectors, from educational coordinator, to teacher to client relationship manager. Marwa's specializations include training, mastering English writing, and a range of soft skills courses. It will help you to be adept at communicating and have the confidence to handle any workplace situation.

Abdelrahman Sleem 
CEO at Dronic / Digital Marketing Instructor/ Founder at IMFND

CEO & Founder – imfnd (Integrated Marketing Foundation) since 08/2014
Complete MBA Module of Marketing on February 2012 from Brooklyn University
Have +15 years work experience in Major & Digital Marketing.
Manage multi campaigns with spending more than 20M $ With different brands in MENA Region

Yasmine Yehia

Yasmine is an HR Expert with 20+ years of experience in HR, she is a certified ICF Career Coach & Life Coach. Throughout her career working for both multinational & local companies, talent management and career advising were always her area of strengths and this what made her a unique career coach. Yasmine's heart is in empowering women, being a single mother herself made her dedicate her effort for that cause. She is a certified trainer, wellness & resilience coach too.

Heba Dessouk
Head of interior design - Real State Development 

Graduate of Fine Arts, Helwan University Cairo, 2002, and with over 20 years of consultancy & management experience in local and international firms.
Heba has initiated several interior architecture units in several consultancy firm and currently heading the interior design management team in an international real estate firm.
Heba obtained her PHD in “Setting an evaluation tools that can lower energy expenditure and increase human well-being in the interior renovation process of office buildings in Egypt” in 2020.
Heba has participated as a speaker in several conferences tackling the energy saving expenditures and its design challenges as well career summits.
Heba is also a certified career coach and a member of the AUC architecture advisory board.

Shahinaz Adel 
Project Manager at CLUE digital

Shahinaz is a project manager, and a creative copywriter, with 10+ years of experience, in both the educational and medical copywriting fields. She had diplomas in creative copywriting from reputable agencies like Cairo Ad School.
She was the team leader of many successful medical awareness campaigns for famous multinational pharmaceutical companies. Throughout her career working for both multinational & local companies, talent in creative copywriting and influencing with words were always her areas of strength, making her a unique copywriter.
copywriter

Doaa Ali
HR Resourcing Lead in _VOIS

دعاء هي أخصائية موارد بشرية قامت بتطوير مهاراتها على مدار أكثر من 15 عامًا من الخبرة في مجالات مختلفة مثل رعاية العملاء والتدريب والتطوير وإدارة الأفراد وتوفير الموارد.

دعاء هي أيضًا مرشدة ومقيّمة معتمدة بالاضافة الى كونها أيضًا أمًا لفتاتين رائعتين.

يعتبر الاستثمار في الإنسان وخاصة الإناث من أهم أولوياتها مما دفعها إلى تبني نهج حقيقي لتمكين المواهب والإناث والناشئين من بدء حياتهم المهنية بثقة وقوة.

لقد قادت أكثر من 200 موظف خلال رحلتها المهنية ، وبالتالي ، فهي حريصة دائمًا على مشاركة أفضل ممارساتها ، وتقديم الإرشاد والتأثير على الآخرين للعمل على قدراتهم ، وتوسيع إمكاناتهم واستكشاف مهاراتهم ومجالات قوتهم مع إدراكهم لتطورهم. المناطق والعمل عليها.

May Abdelhady - HR Manager at Jumia

May has extensive experience in Talent Acquisition, Talent Management, Executive Search and Organizational Excellence, both as employed and as a consultant for scale-ups, start-ups, and early-stage start-ups. 
Combining hands-on experience with strong academic background, May obtained her MBA degree from Arab Academy for Science and Technology and recently earned her CIPD level 5 certificate from Chartered Institute of Personnel and Development.

Randa Moataz
Head of Content at The Copywriter | Content Marketing Manager | Digital Creative Copywriter