Marketing Basics

Ahmed Amrousy

Ahmed Amrousy results-driven marketing leader with 20 years experience growing brands through innovative strategies and leading cross-functional teams to achieve ambitious goals. DBA Candidate from Ain Shams University, MBA from German University in Cairo (GUC) and Mechanical Engineering Degree from Cairo University; half ironman triathlete (Swimming, Biking and Running).

Seif Abdelgany

Seif Abdelghany, an NPDP and Product Manager, leads home appliance projects from concept to launch. As a Regional Business Leader and Senior Product Manager in APAC & MEA for 9+ years, he managed end-to-end development with a Category P&L exceeding 100 mUSD across 19 markets. Seif's impact extends to Egypt's innovation community through his New Product Innovation Podcast. With a strong academic background (B.Sc. & M.Sc. in Mechatronics Engineering, MBA in Global Marketing) and certifications (PMP, CPM, CIL), Seif combines strategic insight with technical expertise, driving consumer-centric innovation, financial growth, and market enhancement. 

Discover the power of marketing with our engaging Marketing Basics course. Explore the essentials of crafting effective campaigns, understanding consumer behavior, and positioning your brand for success. Gain the knowledge and skills you need to captivate audiences and drive business growth.