Redefining Success

 

I am Asmaa Eltoukhi, a creative copywriter and content creator. My career journey reflects my

belief that it is never too late to redefine your path.

I began my professional life in medical coordination and laboratory work, where I gained

valuable experience. After the age of 30, I realized that the field no longer allowed room for

growth, and I made the decision to change direction despite common assumptions about career

shifts.

I started over in a smaller role, prioritizing learning and development over titles. A major turning

point came when I attended the MOMKEN Employment Fair, where I gained clarity, confidence,

and a strong sense of belonging. Shortly after, I received a job offer from Clue Digital, one of the

participating companies.

Today, I work as a creative copywriter, producing strategic content across platforms and

industries. I continue to invest in my growth through ongoing learning, confident that

meaningful careers are built through courage and commitment.