Marketing Track

Responsible	MOMKEN
Last Update	12/06/2025
Completion Time	7 hours 9 minutes
Members	50

Marketing Basics
- Introduction
  
  Preview
- What Is Marketing
- Segmentation
- Targeting
- Positioning
- differentiation
- points Of Parity (pops)
- product
- price Part1
- Price Part2
- place
- promotion
- Competitive Strategies
- end
STP (Segmentation, Targeting, Positioning)
- Intro
  
  Preview
- Segmentation
- How to Determine Your Market Segment
- Targeting
- Positioning
- Value Proposition
- Difference between MISSION &POSITIONING&VALYE PREPOSITION
- Quiz
  
  10 xp
How to build a marketing plan?
- 1-Intro
  
  Preview
- 2-model SOSTAC
- 3-situational Analysis
- 4-Customer Analysis
- 5-comoetitor Analysis
- 6-company Analysis
- 7-market Trends
- 8-Objectives
- 9-Strategy
- 10-tactics
- 11-actions
- 12-control
- Quiz
  
  10 xp
Marketing Research
- Introduction
  
  Preview
- 1- Marketing Research
- 2 - Marketing Research process - Step 1
- 3 - Marketing Research process - Step 2
- 4 - Research Approach
- 5 - Research Instruments
- 6 - Sampling Plan
- 7 - Collecting Data
- 8 - Information Analysis
- 9 - How To Present The Findings
Consumer Behaviour
- Introduction
  
  Preview
- 1 - Defining Consumer Behavior
- 2- Consumer Decision & Problem Recognition
- 3- Consumer decision & information search
- 4 - Outlet Selection
- 5- Customer Satisfaction After Purchase
- 6- Consumer Behavior & Ai
Selling Skills
- Introduction
  
  Preview
- Quot -Zig Ziglar
- Professional Salesperson
- Barriers to Listening
- What is Emotional Intelligence
- Essential Knowledge
- Customer (B2B & B2C)
- Different between B2B & B2C
- Social Styles Model
- Adoption ladder
- Why does the customer buy?
- Sales call steps
- Tailor Solutions
- Sales Objections
- Closing Techniques
Apply for the job
- CV