Doaa El Sahhar

Branding & Corporate Communications Manager | PR, CSR & Sustainability (Impact Communications) | ICF Certified Positive Psychology Coach

Doaa El Sahhar is a purpose-driven communications leader with over 15 years of experience shaping impactful narratives across corporate, institutional, and development sectors. Her professional journey reflects a strong passion for meaningful work and creating sustainable social impact through communication.

She began her career in marketing and communication agencies, where she built a strong foundation in branding, strategic communication, and storytelling across diverse industries. She later moved into the corporate sector, holding leading communication and marketing roles within major entities such as  Raya Holding and Ni Capital - the investment arm of the National Investment Bank of Egypt. These experiences allowed her to develop deep expertise in corporate communication, brand positioning, stakeholder engagement, and reputation management.

Driven by her passion for purpose-led work and impact-driven communication, Doaa transitioned into the development and nonprofit sector. She currently serves as Brand and Communication Manager at Ibrahim Badran Foundation, a nonprofit organization dedicated to providing medical and healthcare support to underserved communities, and as Corporate Marketing Communication and PR Consultant for Education for Life , a national development fund focused on supporting and advancing Applied Technology Schools in Egypt to empower future generations through vocational education.

This diverse journey enables her to bridge the gap between strategic corporate communication and meaningful social impact. She specializes in integrating CSR, sustainability, women’s empowerment, and purpose-led storytelling into the core of organizational communication and brand identity.

Doaa holds an MBA in Global Marketing from  ESLSCA Business School and is an ICF Certified Positive Psychology Coach through Intellect . Through this lens, she applies the science of human flourishing to foster communication cultures that are not only strategic and clear, but also authentic, resonant, and empowering.