How to be a Marketer Program

Responsible	MOMKEN
Last Update	10/08/2025
Completion Time	10 hours 12 minutes
Members	14

Course
Reviews

Intermediate

Marketing Basics
- Introduction
  
  Preview
- What Is Marketing
- Segmentation
- Targeting
- Positioning
- differentiation
- points Of Parity (pops)
- product
- price Part1
- Price Part2
- place
- promotion
- Competitive Strategies
- Conclusion
STP (Segmentation, Targeting, Positioning)
- Intro
  
  Preview
- Segmentation
- How to Determine Your Market Segment
- Targeting
- Positioning
- Value Proposition
- Difference between MISSION &POSITIONING&VALYE PREPOSITION
- Quiz
  
  10 xp
How to build a marketing plan?
- 1-Intro
  
  Preview
- 2-model SOSTAC
- 3-situational Analysis
- 4-Customer Analysis
- 5-comoetitor Analysis
- 6-company Analysis
- 7-market Trends
- 8-Objectives
- 9-Strategy
- 10-tactics
- 11-actions
- 12-control
- Quiz
  
  10 xp
Marketing Research
- Introduction
  
  Preview
- 1- Marketing Research
- 2 - Marketing Research process - Step 1
- 3 - Marketing Research process - Step 2
- 4 - Research Approach
- 5 - Research Instruments
- 6 - Sampling Plan
- 7 - Collecting Data
- 8 - Information Analysis
- 9 - How To Present The Findings
Consumer Behaviour
- Introduction
  
  Preview
- 1 - Defining Consumer Behavior
- 2- Consumer Decision & Problem Recognition
- 3- Consumer decision & information search
- 4 - Outlet Selection
- 5- Customer Satisfaction After Purchase
- 6- Consumer Behavior & Ai
content writing From Talent To Career
- 0- Introduction
- 1- Course Content
- 2- What is a content Who is the content writer and her tasks
- 3- What Are Types Of Content What Are The Social Media Channels And Type Of Content For Each Channel
- 4- What Are The Elements Of Content
- 5-What is the content strategy
- 6- Competitive Analysis
- 7- Ideas for creative content
- 8- My Friend The AI
- 9- Proofreading
AI in digital marketing
- Introduction
- Part 1 - عالم ChatGPT
- Part 2 - مقدمة فى التسويق الرقمي
- Part 3 -تحسين محركات البحث
- Part 4 التسويق بوسائل التواصل الاجتماعى
- Part 5- التسويق عبر البريد الالكترونى
- Part 6 - الاعلانات المدفوعه
- Part 7 - التسويق بالمحتوى
- Part 8 - Chatgpt وآراء العملاء
- Part 9 - استراتيجية التسويق عبر الفيديو
- Part 10 - التسويق بالعلاقات العامة
- Part 11- التسويق عبر المؤثرين
- Part 12 - تحليل المنافسين
How to market yourself on Instagram
- introduction
- 1- How to market your business on Instagram
- 2- Skill Identification
- 3- Define the service
- 4- Selecting the product
- 5- How to create a professional account on Instagram
- 6- The teaser and the first video
- 7- “Cover” for Instagram Reel
- 8- Organizing the content
- 9- Filming the content and making a montage
- 10- Start now
4 Steps to be technical expert at work
- Introduction
- Simplifying Workplace Terminology
- Quiz 1
  
  10 xp
- Digitlization Part 1
- Digitalization Part 2
- Quiz 2
  
  10 xp
- Apply on Digtliazation
- Apply on Digitilization part 2
- Quiz 3
  
  10 xp
- Integration
- Apply on Integration
- Communication part 1
- Communication part 2
- Apply on Communication
- Elaboration